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So the biggest project of late has been putting together a TV ad/commercial. This is a BIG DEAL. I'm not just talking financially, I'm talking about reaching thousands of homes and people's minds for the first time. It's daunting. What message, what branding, what will they remember?? It was scheduling time for the creative process to get the wording and branding set to my preferences. It was primping myself (and NOT the goats) for the crew to come and...