02 Jun
- 0 Comment(s)
- /
So the biggest project of late has been putting together a TV ad/commercial. This is a BIG DEAL. I'm not just talking financially, I'm talking about reaching thousands of homes and people's minds for the first time. It's daunting. What message, what branding, what will they remember?? It was scheduling time for the creative process to get the wording and branding set to my preferences. It was primping myself (and NOT the goats) for the crew to come and...
01 Apr
- 0 Comment(s)
- /
I recently had a customer at market remark that a certain scent triggered an, "olfactory memory" of her grandmother's house. She fondly recalled a childhood time frame in her life, and her beaming smile said it all. She said, "I'll have to look up just WHAT scent the soap was she used...but this scent is the same." Scents are fun things. The can be pleasant, pungent, and at times, unappealing. It's interesting to watch people sniff through the display when...
22 Mar
- 0 Comment(s)
- /
My ego would love to take credit for every last bit of soapy work that goes on here. While I do personally batch each bar of soap, there's no way possible that I could count, trim, box, and label the soaps, too. Enter my employees. They save my ass, weekly, in countless ways. As newbies, they struggled to learn each scent, each shape, and the flow and process that takes place from raw batch to finished box. Given a few...